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JFC is building a competitive advantage to go against some global competitors such as KFC, McDonald’s and Burger King. The secrets of its success from perspective of marketing are focusing on the Filipino market, building brand equity and offering variety and convenience. JFC builds very strong brand equity. The brand sign is the bee, which is really engraved to the minds and hearts of Filipinos. And also they are engaged in socio-civic programs to serve its communities. JFC puts major resources in the Filipino market to serve local style meals that cannot be found in competitors’ chains. They serve spaghetti, rice and burgers in Filipino style. JFC is offering a menu with a wide variety of meals. And JFC’s one-stop outlet will bring convenience to all customers. From perspective of operations, JFC is learning McDonald’s operating systems and trying to gain more control on costs, service and quality to be able to reduce production time and ensure quality and higher standard of cleanliness. From perspective of human Resource, JFC provides high-class services in its stores. JFC is only looking for service-oriented staff through high- standard processes of recruitment and selection. JFC offers higher compensation to increase staff loyalty and encourage better service performance. JFC also offers training programs to help staff to gain necessary skills and builds a better working environment to increase the standards of service. 2. Although the new brands have its own different identity; JFC can still leverage its resources and skills in management, recruitment, training, selection, marketing and logistics. And also they can use economies of scale to reduce cost of production. I think that there should not be dilution of the Jollib... ...e brand equity. JFC should bring the same IT system technology to ensure operation efficiency and understand consumer trends overseas. JFC should figure out what the local customers want, and build localized service standards. And also they should train local staff by using the same methods to train its best crew to ensure consistent high-level service. 5. I believe that JFC should concentrate on the Philippines market since this market is growing at the fastest rate and has 89 percent of all stores. And JFC should also focus on China market since China’s market and economy are developing very quickly, and both McDonald’s and KFC are operating very well in China. However, expanding in overseas should not be the main focus. It takes a lot of efforts, investments and costs, especially marketing cost to introduce this unfamiliar food culture to the local customers.

Animal testing in the United States Essay

Some of the many pros there are for animal testing are scientists and doctors trying to find cures for cancer, aids, and the HIV virus. Also scientists and doctors use animals for research, specifically monkeys because they are the closest thing to humans without using humans. When they test different medications and procedures on animals it is saving human lives because we are finding cures and were not testing the medications on humans so it reduces the death rate. Insulin for diabetes, lifesaving antibiotics, etc. have been made by experimenting on animals. Contagious diseases like smallpox, measles, chickenpox, rubella, polio, rabies, mumps, etc. were brought into control due to vaccines made by carrying out experiments on animals† (Baxamusa). Scientists and doctors use monkets most often because they have 99% the same genes that are similar to humans. â€Å"In animal testing, countless animals are experimented on and then killed after use† (Murnaghan). The cons for animal testing and experimenting are that scientists are killing innocent animals for human help and sometimes the medications don’t cure the problem for humans. Another con is that animal testing is extremely expensive because the animals have to be fed, have shelter, and they have to be cared for properly until they test drugs on the animals. It is also very dangerous to test drugs on animals. Like in the book The Hot Zone they used monkeys to try and find a cure for the Ebola virus. The dangers in that are that the scientists who are working on the monkeys that have the virus must be suited up and prepared for infection. The Ebola virus is the most dangerous because 9 out of 10 people who get it die within a week of being exposed to the virus. Even though there are both sides to this epidemic I don’t think scientists and doctors will stop testing drugs and procedures on animals because of the huge benefit it could and will have on the human race. And they will probably keep testing on animals until they find the cures for the biggest diseases in the world such as aids, HIV, cancer, and of course, the Ebola virus. Works Cited Baxamusa, B. N. (2012, March 26). Animal Testing Pros and Cons. In Buzzle . Retrieved May 8, 2013, from http://www. buzzle. com/articles/animal-testing-pros-and-cons. html Murnaghan, I. (2011, July). Using Animals for Testing: Pros Versus Cons. In About Animal Testing. Retrieved May 8, 2013, from http://www. aboutanimaltesting. co. uk/using-animals-testing-pros-versus-cons. html

Complete and Utter Idiots Guide to Sending an Email Essay

This may seem like a completely impossible task, but trust me, it’s easy. An everyday completely normal task for most people, but you are not most people, are you? Well, there’s one thing you must do. We are assuming you already own a computer and have an email, so the first thing that is vital in this†¦ find your computer. I know! You have to get up, use those long things on the end of your body made for walking, and look. No†¦ that’s the telly. We are looking for something that looks like a smaller telly with a keyboard and a mouse. No, no, no! Not a real mouse! Now get down from your sofa and look for a screen. Yes, that’s it! Gosh, if it takes you this long to find your computer this is going to be a long day. Congratulations! Now, as you are looking at the computer, sit down on the chair in front of it. Sit on the seat, not the top, bottom or legs, on the actually seat. Yes, that’s a bit more comfy isn’t it? I hope your computer is in fully working order? Supposing that it is, you need to find a big button that turns your computer on. No, that opens up the CD drive. Don’t push it back in! Press the button again so you don’t break it. Oh my, look! It’s right in front of you on that big box. Woohoo! You found it, now login using your password that you thought up so you would remember it. Yes, it is the word written on the sticky note stuck to the wall above you. Now, the long oblong in front of you, that’s your keyboard. No, an oblong is another word for a rectangle†¦ a long square? Yes, the thing with the buttons. Now, press the buttons with the letters/numbers/punctuation that are identical to the ones written on your sheet. Yes, you have to write them in the same order, otherwise itswrong. Thank the lord, you’ve logged on! You’ve just achieved something in your life! Be proud, be very, very proud. The next ‘impossible’ task you have to face is finding the internet icon and using your mouse to click on it. We have already established that this is not a real mouse, so calm down. Now, your computer screen will generally look like this: This may look big and scary but it’s simple really, if you just listen. As you probably don’t know, there are different types of internet service providers. The most common one is internet explorer which is automatically downloaded onto most computers. So we will just stick with that one. The symbol is a blue E. found it? No, that’s not it†¦ yes, the blue E. Good.

The Fine Arts Reduced to a Sin essays

The Fine Arts Reduced to a Sin essays The Fine Arts Reduced to a Single Principle? The theory that all art is imitation is a good starting point to deciphering what exactly art is, but it is not the cornerstone, contrary to Plato, Aristotle, and Batteuxs beliefs may be. Batteauxs Single Principle of the fine arts suggests that all art is imitation of beautiful nature conveyed through colours, relief, and attitudes. An obvious counter argument to that theory is music. As one of the fine arts Music in general is not imitative. Possibly earlier chanting rituals could be related to imitative animal sounds, as Carroll suggests, and even Rap artists from today such as DMX might fit in this category; who imitate animal sounds in their music, whether it be by barking, or even cooing like a pigeon. But to suggest that symphonies that were in existence at the time of Batteauxs text are imitative is absurd. Most of the early theories on art are irrelevant to todays work, the definitions dont seem to have a very long shelf life as the artists are constantly trying to ou t do the philosophers. Its almost like a game. To classify all art under one category is a daunting and in my opinion futile task. Consider all the different genres of art, from music to painting to sculpture to dance to film, and then from there, divide those into their own respective genres, abstract, symbolist, surrealist, et al. There cannot be a single definition for all forms of art today. In each philosophys time, Im sure they were fairly accurate in their theory of their art, but to think of relating these primitive theories to todays art is absurd to say the least. Neo-representationalism is the closest theory of art in the first readings. To say that art has to be about something is very accurate, art has a purpose, it is created for a reason, therefore it is about something. To be able to classify such difficult art pieces such as ready- ...

Dimensional Analysis in Physics Problems

Dimensional Analysis in Physics Problems Dimensional analysis is a method of using the known units in a problem to help deduce the process of arriving at a solution. These tips will help you apply dimensional analysis to a problem. How Dimensional Analysis Can Help In science, units such as meter, second, and degree Celsius represent quantified physical properties of space, time, and/or matter. The International System of Measurement (SI) units that we use in science consist of seven base units, from which all other units are derived. This means that a good knowledge of the units youre using for a problem can help you figure out how to approach a science problem, especially early on when the equations are simple and the biggest hurdle is memorization. If you look at the units provided within the problem, you can figure out some ways that those units relate to each other and, in turn, this might give you a hint as to what you need to do to solve the problem. This process is known as dimensional analysis. A Basic Example Consider a basic problem that a student might get right after starting physics. Youre given a distance and a time and you have to find the average velocity, but youre completely blanking on the equation you need to do it. Dont panic. If you know your units, you can figure out what the problem should generally look like. Velocity is measured in SI units of m/s. This means that there is a length divided by a time. You have a length and you have a time, so youre good to go. A Not That was an incredibly simple example of a concept that students are introduced to very early in science, well before they actually begin a course in physics. Consider a bit later, however, when youve been introduced to all kinds of complex issues, such as Newtons Laws of Motion and Gravitation. Youre still relatively new to physics, and the equations are still giving you some trouble. You get a problem where you have to calculate the gravitational potential energy of an object. You can remember the equations for force, but the equation for potential energy is slipping away. You know its kind of like force, but slightly different. What are you going to do? Again, a knowledge of units can help. You remember that the equation for gravitational force on an object in Earths gravity and the following terms and units: Fg G * m * mE / r2 Fg is the force of gravity - newtons (N) or kg * m / s2G is the gravitational constant and your teacher kindly provided you with the value of G, which is measured in N * m2 / kg2m mE are mass of the object and Earth, respectively - kgr is the distance between the center of gravity of the objects - m  We want to know U, the potential energy, and we know that energy is measured in Joules (J) or newtons * meter  We also remember that the potential energy equation looks a lot like the force equation, using the same variables in a slightly different way In this case, we actually know a lot more than we need to figure it out. We want the energy, U, which is in J or N * m. The entire force equation is in units of newtons, so to get it in terms of N * m you will need to multiply the entire equation a length measurement. Well, only one length measurement is involved - r - so thats easy. And multiplying the equation by r would just negate an r from the denominator, so the formula we end up with would be: Fg G * m * mE / r We know the units we get will be in terms of N*m, or Joules. And, fortunately, we did study, so it jogs our memory and we bang ourselves on the head and say, Duh, because we should have remembered that. But we didnt. It happens. Fortunately, because we had a good grasp on the units we were able to figure out the relationship between them to get to the formula that we needed. A Tool, Not a Solution As part of your pre-test studying, you should include a bit of time to make sure youre familiar with the units relevant to the section youre working on, especially those that were introduced in that section. It is one other tool to help provide physical intuition about how the concepts youre studying are related. This added level of intuition can be helpful, but it shouldnt be a replacement for studying the rest of the material. Obviously, learning the difference between gravitational force and gravitational energy equations is far better than having to re-derive it haphazardly in the middle of a test. The gravity example was chosen because the force and potential energy equations are so closely related, but that isnt always the case and just multiplying numbers to get the right units, without understanding the underlying equations and relationships, will lead to more errors than solutions.

2.Critically assess the proposition that it is essential to Essay

2.Critically assess the proposition that it is essential to distinguish between refugees and other migrants - Essay Example It is for this reason that immigrants into a country cannot be treated as a homogenous group. An important distinction between these two immigrant groups is their ability to return to their native country. While refugees are either unable or unwilling to return for fear of persecution, economic immigrants are free to return at their will. Another distinction is that refugees do not enjoy much social contacts in their home country and economic immigrants maintain social contacts in their home country on a permanent basis by visiting their relatives and friends. Studies have shown that refugees over time make earnings more than economic migrants do in the host country (Cortes, 2004). Refugees deserve protection by virtue of Article 1 A (2) of the 1951 Convention Relating to the Status of Refugees which defines a refugee and prohibits their expulsion by Article 33 (1). A refugee is an asylum seeker initially and may or may not be taken in as a refugee. The obligation against expulsion s tems from international human rights law. For example, Articles 6 & 7 of the 1966 International Covenant on Civil and Political Rights prevents refugees from being returned in case of irreparable harm to them. Similarly, the 1984 Convention against Torture and Other Cruel, Inhuman or Degrading Treatment or Punishment, prohibits return of asylum seekers in case of likelihood of torture being meted out to them in their home country (UNHCR, n.d.) . World Migration Report 2010 which lays down ten core areas for capacity-building to achieve migrant integration does not spell out special treatment for refugees vis-Ã  -vis other migrants. The report advocates a range of core area from strengthening economic participation by migrants to mainstreaming integration across government. It generalizes the status of migrants as being prone to poverty and social inclusion. Migrants are certainly better placed than refugees and

Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 8

Consumer Behaviour - Essay Example 2003, p. 285). Fair trade influence organizations and movements of products in the third world countries by ensuring that consumers pay fair prices for the products. Also, it ensures producers have healthy working conditions, and their rights are preserved from exploitation by some unethical consumer behaviors (Auger & Devinney 2007, p. 361). It is important to note that ethical consumer behaviour allows users to express their personal feelings freely and show the sense of responsibility to societies. It also enables them appreciate products from different companies (Auger et al. 2003, p. 299). Hines and Ames (2000), affirms that 68% of the population buys a product from a company because of the company’s ethical reputation. Also, they argue that 51% of the population makes purchases in different companies due to its behavior. This indicates that a higher per cent of the population are driven by the ethical standards of a producer to buy their products, and this encourages fair trading (Auger & Devinney 2007, p. 365). If the ethical reputation of a company is not standard, then most consumers will tend shy away from purchasing their products. This unethical behaviour can be in the forms of prices or the poor qualities of their products. It can also be due to weak and unhealthy working conditions of the workers and the violation of the consumer rights (Arvola & Vassallo 2008, p. 445). According to a study of a group of European consumers, indicates that most of the consumers are willing to pay more money for proved ethical products from the companies. These consumers are also willing to import ethical products from the producers in the developing countries thereby improving the standards of the producers. In his study of Belgian consumers, Dolan (2009, p. 38) indicated that most of the consumers are willing to pay about 10% more for fair-trade despite the country of